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Advertising & Marketing {understanding the Buyer}

Extensive studies have been done about the buying habits of consumers, but comparatively little has been published about the technical patterns of consumer buying habits. This is a  subject of great importance to those involved in advertisements and marketing The truth is that the industrial buyer and the consumer buyer have different motivating forces that influence buying.   

jam by Leon Ephraïm

Industrial buyer vs Consumer buyer

Firstly a consumer buyer: is the buyer who is also the consumer of the service or product being purchased.

Secondly a industrial buyer: are responsible for ensuring the companies choose the best appropriate services and goods on the basis of quality, price and delivery times.


So what type of things effect the consumer buying

A consumer, faced with a buying decision will be affected by the following three factors of which i abbreviate PPS :

  1. Personal

  2. Psychological

  3. Social

I have compiled lot of research solutions here which may help you discover how to target customers buying behavior, products and market trends to help you build your marketing or advertisement campaign.

As a business/ companies you must identify which sources of information supported the buying process and influenced the drive in customer purchasing decisions.

For more Business Research

Great books to read

  1. Management and Business in Britain and France: The Age of the Corporate Economy 

Product Details

What the average industrial consumer reads

  1. Productivity trends

  2. Company reports

  3. Trade union practices

  4. Conditions of employment

  5. Industrial cost indices

  6. Mergers

  7. Commodity market reviews

Familiarize your self with these subjects and the term:

(Commercial-cum-financial intelligence)

For more Business research development

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